New name : DoNotTrackMe

December 6, 2012 10:50 am


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Sarah Downey, Abine’s in-house privacy analyst, said in an interview at CNET’s San Francisco office yesterday that the opt-out cookies was a nuance lost on many people. “The No. 1 complaint we got was about the advertiser cookie tracking.” The new version of DNTMe adds more than 50 trackers to its list, for a total of more than 200 companies and 630 tracking technologies.

She explained that Abine defines a “tracking cookie” as “the connection your browser makes when it loads a Web page that’s intended to record, profile, or share your online activity. Usually,” she said, “these connections are made to entirely different companies than the Web site you’re visiting.”

The style changes are fairly straightforward. Longtime fans of the add-on will appreciate the new, smarter icon, a crosshairs, and the fact that it tells you not only how many trackers it’s blocked on the site you’re visiting, but that it now comes with social network warnings. Visit Twitter or Facebook, for example, and it’ll tell you when those services make privacy policy changes or have other news.

The new interface looks far more modern than its usable but basic predecessor. The number of trackers following you from a site is front and center, and a simple chart shows you how many times you’ve been protected over time. The chart is definitely a bit light on data, at least right now. Links at the bottom take you Abine’s useful privacy blog, which explores online privacy issues more in-depth.

Other visual improvements focus on the use of slider buttons for toggling which trackers get blocked. A slider appears at the top of the add-on’s window so you can quickly turn on or off tracker blocking on a per-site basis.